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Marketing & Communications Manager

Marketing & Communications Manager

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  • Permanent
  • Dublin
  • e50k-e60k USD / Year

Bespoke Recruitment

Marketing & Communications Manager

Dublin – Office Based (Potential Hybrid working 1-2 days/week and occasional travel to the UK required)

Job Summary

Reporting directly to the Managing Director, the new Marketing & Communications Manager will lead the marketing team, working towards creating the best omnichannel offer for our client’s customers. The Marketing & Communications Manager will also be accountable for return on marketing investment across the different Divisions.



  • Implement company’s marketing strategy to support revenue growth targets.
  • Manage the optimum execution of the marketing plan.
  • Manage the Annual Marketing Budget to achieve overall objectives.
  • Manage the development and launch of a Re-Brand of our client in Ireland and the UK.
  • Develop company’s Tone of Voice and a platform that differentiates them.
  • Develop all marketing collateral.
  • Develop above and below the line (ATL)(BTL), advertising, targeted at specialists’ magazines and publications in specific sectors.
  • Develop and implement strategy for SEO. Adword and Remarketing.
  • Translate marketing goals and activities into measurable and meaningful tasks that integrate with company’s KPI’s and objectives.
  • Lead the Marketing Team and manage Marketing Executives in the team.
  • Collaborate and lead across the organisation. Bring customer-focused insights to cross-functional stakeholders including Healthcare, Irl, Healthcare UK, Dental Irl, Veterinary Irl, Service Irl and UK, IT.
  • Conduct Market Research across sectors.
  • Identify and maintain all USP’s for each market sector that company competes in.
  • Manage and execute all Digital Media and achieve an increased presence.
  • Plan and manage all Exhibitions in Ireland and overseas. Promote attendance at these exhibitions.
  • Develop our content marketing strategy across all marketing touchpoints and ensure marketing campaigns are executed across social media platforms.
  • Oversee and develop a CRM system for each market sector to target current and potential customers.
  • Manage relationships and performance of 3rd party agencies and external stakeholders.
  • Identify new opportunities for 3rd party brands.
  • Advance and protect the image and reputation of the company through professional brand management.
  • Engage with the wider business to develop the company’s brand strategy and brand architecture in the market and online.
  • Drive the evolution of our client’s B2B brand position, bringing it to life in a clear and consistent way that resonates and motivates our target audience.
  • Develop the company’s content marketing strategy across all market sectors.
  • Responsible for ensuring marketing material is prepared and delivered as required.



  • A minimum of 5 years’ experience in a similar role.
  • A robust P&L understanding and track record of delivering profitable and sustainable growth through marketing.
  • Strong analytical and numerical capabilities and the ability to develop robust strategies and recommendations, based on data and insight.
  • Passionate about quality control and efficiency, with excellent attention to detail.
  • A demonstrated history of managing expenditure in line with budgets and revenue targets.
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