Marketing & Communications Manager

Dublin – Office Based (Potential Hybrid working 1-2 days/week and occasional travel to the UK required)

Job Summary

Reporting directly to the Managing Director, the new Marketing & Communications Manager will lead the marketing team, working towards creating the best omnichannel offer for our client’s customers. The Marketing & Communications Manager will also be accountable for return on marketing investment across the different Divisions.

Responsibilities

• Implement company’s marketing strategy to support revenue growth targets.
• Manage the optimum execution of the marketing plan.
• Manage the Annual Marketing Budget to achieve overall objectives.
• Manage the development and launch of a Re-Brand of our client in Ireland and the UK.
• Develop company’s Tone of Voice and a platform that differentiates them.
• Develop all marketing collateral.
• Develop above and below the line (ATL)(BTL), advertising, targeted at specialists’ magazines and publications in specific sectors.
• Develop and implement strategy for SEO. Adword and Remarketing.
• Translate marketing goals and activities into measurable and meaningful tasks that integrate with company’s KPI’s and objectives.
• Lead the Marketing Team and manage Marketing Executives in the team.
• Collaborate and lead across the organisation. Bring customer-focused insights to cross-functional stakeholders including Healthcare, Irl, Healthcare UK, Dental Irl, Veterinary Irl, Service Irl and UK, IT.
• Conduct Market Research across sectors.
• Identify and maintain all USP’s for each market sector that company competes in.
• Manage and execute all Digital Media and achieve an increased presence.
• Plan and manage all Exhibitions in Ireland and overseas. Promote attendance at these exhibitions.
• Develop our content marketing strategy across all marketing touchpoints and ensure marketing campaigns are executed across social media platforms.
• Oversee and develop a CRM system for each market sector to target current and potential customers.
• Manage relationships and performance of 3rd party agencies and external stakeholders.
• Identify new opportunities for 3rd party brands.
• Advance and protect the image and reputation of the company through professional brand management.
• Engage with the wider business to develop the company’s brand strategy and brand architecture in the market and online.
• Drive the evolution of our client’s B2B brand position, bringing it to life in a clear and consistent way that resonates and motivates our target audience.
• Develop the company’s content marketing strategy across all market sectors.
• Responsible for ensuring marketing material is prepared and delivered as required.

Requirements

• A minimum of 5 years’ experience in a similar role.
• A robust P&L understanding and track record of delivering profitable and sustainable growth through marketing.
• Strong analytical and numerical capabilities and the ability to develop robust strategies and recommendations, based on data and insight.
• Passionate about quality control and efficiency, with excellent attention to detail.
• A demonstrated history of managing expenditure in line with budgets and revenue targets.